China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?
• Describe the products (goods and services) that interest these youth markets.
• Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
• Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
• What opportunity for U.S. companies might you foresee? Support your reasoning.